Statement Regarding Recent False AI-Generated Content Appearing Online
Nurturing Youth and Empowering a Sustainable Future for Cultural Tourism
Guided by our principles of “Integrity and Virtue,” we focus on investing in community engagement through financial and volunteer efforts, with employees contributing thousands of hours to drive meaningful change and shared values.
Rooted in patriotism and dedicated to the prosperity of Hong Kong and Macao, we champion Chinese culture through our “BLISS” theme – Belonging, Legacy, Inclusivity, Sincerity, and Sustainability – structuring initiatives around #cultureBLISS, #artBLISS, #greenBLISS, and #wellnessBLISS.
Shun Tak Group takes patriotism as its core value and promoting Chinese culture as its approach, developing a series of community investment initiatives with distinct themes.
The program is guided by Shun Tak’s Community Investment Framework. This framework ensures efforts are aligned to deliver long-term value to both the business and the community.
Bringing BLISS to the community by Creating Shared Value
We are committed to promoting Chinese culture and heritage for generations to come and leading a sustainable lifestyle through green initiatives
Belonging, Legacy, Inclusivity, Sincerity, Sustainability
We work with community partners to engage our stakeholders through activities that cover the following areas: #cultureBLISS, #ariBLISS, #greenBLISS, #wellnessBLISS
Launched in Summer 2024, T+ Exploration is a signature community investment initiative of Shun Tak Group. Leveraging the Group’s strengths in the cultural and tourism industries, the program offers students immersive learning experiences to explore career paths, develop skills beyond traditional education, and foster a strong sense of national identity and pride among the younger generation.
The T+ Exploration program earned Silver Award – Excellence in Employer Branding at the HR Excellence Awards Hong Kong 2025 and Hong Kong ESG Award by The Chinese Manufacturers’ Association of Hong Kong.
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As one of the four pillars of our BLISS framework, #cultureBLISS is dedicated to celebrating and preserving the richness of Chinese heritage while fostering innovation in cultural expression. This pillar honors iconic cultural legacies and encourages the fusion of tradition and modernity, from promoting cultural tourism to paying tribute to literary giants who have shaped Chinese identity. Through vibrant cultural exchanges, including music and festivals, we create platforms for communities to connect, share, and celebrate the diversity of Chinese traditions. By bridging the past and present, #cultureBLISS inspires a deeper connection to our heritage, fostering a sense of pride and unity that resonates across generations.
#artBLISS celebrates the transformative power of art in connecting communities and enriching lives. We bridge the concept of “Art for all”, aesthetic appreciation to all walks of life by offering platforms for expression through exhibitions, workshops, and collaborative projects to a vibrant artistic atmosphere that resonates with the community.
#greenBLISS reflects our commitment to integrating environmental sustainability into community investments and initiatives. This pillar promotes eco-conscious living through programs that encourage sustainable consumption and raise awareness about resource conservation. By empowering individuals and communities to make mindful choices, we aim to foster a sense of responsibility toward the environment. Through these efforts, #greenBLISS not only supports a greener future but also aligns with our shared values, creating a legacy of sustainability that benefits both the planet and future generations.
#wellnessBLISS is dedicated to enhancing the physical and mental well-being of individuals and communities. This pillar focuses on initiatives that promote holistic health, such as empowering youths through experiential learning and supporting mental and physical well-being across all age groups. We also extend care to vulnerable communities, including children in need and the elderly, through programs like Knit for Charity and seasonal celebrations such as Winter Solstice. By addressing individual and collective well-being, #wellnessBLISS fosters a harmonious and inclusive community where everyone can thrive, care, connect, and share in collective prosperity.
